Client review
Everything to look at, in one place: the site as it stands, the seven landing page directions, the spanner pattern tests, and the three documents that explain the brand, the customer pipeline and how marketing will run.
How to use this page
Section 1
Thirty pages on the current design: the photography-led build the variants below are meant to replace. Its content, structure and facts carry over to whichever direction is chosen.
Section 2
Round 1 answered the brief for a low-photo, SVG-led design in four ways. Round 2 combined the parts you picked out of those four into three composites. Each page uses the live site's header, footer, call bar, reviews and questions.
Variant A
A 7.5 rem headline, a ruled fact row, a ruled service list and a red tepeo field. The service map beside a ruled county list; a numbered, open FAQ.
Variant B
Grid-paper hero with a house section drawing (solar, battery, ZEB, cylinder, radiators), a ZEB cutaway and the service-area map. The service map as a drawing plate; an annotated FAQ list.
Variant C
Full-bleed red hero, a white vertical spanner bleeding top and bottom, a spanner-head chain divider, colour-block services and a giant 35. The service map beside an ink tile; the FAQ as bordered tiles.
Variant D
Ink hero with three red diagonal bars, a red fact strip, a numbered service rail with red dividers and a red about section. The service map on the ruled rail; an ink FAQ with red numerals.
Variant E
D’s dark hero with a short title and one red spanner whose head owns the right of the hero and whose handle runs down-left behind the copy; red fact strip; equal-width service rail with glyphs and + lists; dark tepeo section over pattern test 20 (outlined double spanners fading from the top); C’s red 35 with the double spanner as a rule; the 55-place service map on graph paper with a count-up on 50,000. The FAQ as a + list.
Variant F
C’s red hero with “Warm since 1990.”, a divider of long double-ended spanners, three colour tiles, the house schematic on graph paper, a dark tepeo section and a red 35 with stats 24h, 7 and 3 on a grey field over pattern test 19 (giant outlined double spanners). The service map with the counties as three colour tiles; a three-column FAQ.
Variant G
A’s Swiss hero with a five-word title and the fold spanner, a fact row, the ruled service list with glyphs and + items over pattern test 16 (the ladder of upright outlined double spanners), a red tepeo section with a white panel, and the barn photo in the about section. The service map in the ruled fact-row language (no graph paper); a ruled FAQ.
Pattern tests
Not a landing page: twenty-two sections of the same generic copy over different spanner tilings (white, off-white, grey, dark and red grounds; heads, single and double spanners; 16 px to 300 px; tilted, staggered, outlined, cross-hatched, faded, banded), each captioned with its settings.
Section 3
Three pages written for you rather than for customers. Each ends with the questions we need answered.
Draft 3, 6 September 2026
The wordmark and the new spanner mark, colours, type, buttons, imagery and voice. What is kept from the old site and what is fixed.
Read it5 September 2026
Every route a customer takes from first hearing of Paynes to leaving a review, the technology in each part in plain terms, who does what at each step, and the launch-readiness gate with its open questions.
Read it5 September 2026
How marketing runs once the site is live: a plan, facilitate, analyse loop; the cadence; who does what; the KPI menu; and the decision rules for scaling, adjusting or stopping a channel.
Read it